Broadcast and Electronic Communication Arts
http://hdl.handle.net/10211.3/141073
2024-03-29T01:41:31ZBrand activism : a case study of Colin Kaepernick and Nike's Dream Crazy campaign
http://hdl.handle.net/10211.3/214040
Brand activism : a case study of Colin Kaepernick and Nike's Dream Crazy campaign
Terrell, Chelsea Joyce
This paper examines the implications of brand activism in Nike’s 30th anniversary Dream
Crazy campaign. Using both applied aesthetics and visual semiotics, I deconstructed two
components of the Dream Crazy campaign. I examined the Colin Kaepemick billboard
and the full two-minute Dream Crazy commercial advertisement. Nike’s campaign serves
as a case study that will help shed light on Colin Kaepemick’s social justice advocacy
and provide insight about brand activism. This analysis advances the application of
theories of media aesthetics and visual semiotics to the understanding of specific target
audience trends and campaigns.
2019-01-01T00:00:00ZFacebook's terms and agreements : a quantitative observation of a consent society
http://hdl.handle.net/10211.3/213910
Facebook's terms and agreements : a quantitative observation of a consent society
Howse, Bria Monique
This paper aims to explore the behavioral traits that may contribute to Facebook users not
reading the terms and agreement that are put in place by the social media site as well as
the effects of internet privacy literacy. Using the Five-Factor Model (FFM) scale and
conducting two surveys will allow for a deeper evaluation of individuals as it relates to
their privacy awareness and use of Facebook.
2019-01-01T00:00:00ZPerceptions of traditional beauty standards in televised pageants
http://hdl.handle.net/10211.3/203900
Perceptions of traditional beauty standards in televised pageants
De La Cruz, Dania Melissa
Media images of women who embody traditional standards of beauty tend to affect
women’s satisfaction with their bodies. The purpose of this study was to understand the
impact that watching televised beauty pageants has on women’s body image, appearance
satisfaction, and social comparisons. The principal method of data gathering is a focus
group discussion, but open-ended survey questions and the Body Appreciation Scale and
the Physical Appearance Comparison Scale are also implemented. The study was
compromised of five college-aged women. Results suggest that women oppose the lack of
diversity in pageants. They reported seeing contestants who tend to be thin, lighter skinned,
and fairly tall. Most participants compared themselves to pageant contestants, but this did
not mean they were vastly dissatisfied with their appearance or that they desired to emulate
contestants. The results are discussed in reference to social comparison theory. A new
theme about the perceptions of beauty pageants and contestants emerged the during the
focus group discussion. Participants criticized pageants and believed they lack value.
Recommendations for future research are provided.
2018-01-01T00:00:00ZBreaking news and sponsored content
http://hdl.handle.net/10211.3/203877
Breaking news and sponsored content
Haynes, Leonard Lee
This study examines to what degree native advertisements are relevant or irrelevant to the
breaking news stories in which they are embedded on mobile news applications.
Additionally, this study investigates the denotative and connotative interpretations that
relevant native ads generate. A content analysis was conducted of breaking news
headlines and native advertisements on five mobile news applications (apps). Data was
collected by means of screenshots that were then coded and analyzed. Once the data was
coded, the native ads were ranked in order of the most matching descriptive topic codes
relative to their breaking news stories. Lastly, a semiotic analysis was conducted of the
four most relevant native advertisements by incorporating Morris’ (1964) foundational
work in semiotic sign theory.
Integrating advertising methods such as native advertising into digital news content
technologies like mobile applications pose new challenges for both advertisers and
content providers. In the context of a breaking news story, a viewer may interpret an
advertisement with varied connotative meanings that were unintended by the advertiser
or content provider.
2018-01-01T00:00:00Z