Masters Thesis

Preparedness measures of Napa Valley wineries before & after the 2014 South Napa earthquake

On August 24, 2014, at 3:20am a magnitude 6.0 earthquake struck the Napa Valley, California. The Napa Valley wine industry plays an important role as part of the California wine industry (Napa County website) and was affected by that earthquake. The thesis explores business preparedness for natural disasters via a case study of earthquake preparedness in a wine growing region. The research questions were: 1) Did Napa Valley winery owners and managers take preparedness measures before and after the South Napa Earthquake? 2) Which preparedness measures did Napa Valley winery owners and manager take before or after the South Napa earthquake? The findings showed that some disaster preparedness measures had been taken before but the majority of them were not earthquake specific. After the South Napa Earthquake, there was a change towards earthquake specific preparedness measures.

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