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dc.contributor.author Veith, Alison Agnes en
dc.date.accessioned 2015-07-16T17:23:05Z en
dc.date.available 2016-07-16T10:00:18Z en
dc.date.issued 2015 en
dc.identifier.uri http://hdl.handle.net/10211.3/142391 en
dc.description.abstract Google’s “Don’t Be Evil” motto and its public image as corporate do-gooder are examined through a material and cultural analysis of its internal labor hierarchies and its technological products. By focusing on Google’s hidden contracted reproductive service laborers, as well as the premises and consequences of disruptive, digital technology, this project reveals how the realities of necessary but undesirable work are obscured and contested. This dual focus allows for a revaluation of intimate labors in two ways. First, it reveals that Google’s sustained capital accumulation relies on its reproductive intimate labor. Second, it recognizes that Google’s corporate practices of invisibilizing intimate labor and mediating social intimacies are importantly reflective of the larger social, economic, and cultural trends in our emerging knowledge-based/service-based economy. This project draws upon Marxist critiques of capital, Foucauldian notions of biopower, transnational feminist and digital labor theory, and close readings of cultural texts. Its evidence is interdisciplinary, including employee memoirs, conducted interviews, employee demographics, public company information, contemporary news reports, and speculative film. en
dc.format.extent viii, 142 leaves en
dc.language.iso en_US en
dc.publisher San Francisco State University en
dc.rights Copyright by Alison Agnes Veith, 2015 en
dc.source AS36 2015 WOMST .V45 en
dc.title "Don't be evil" : Google's labor, technology, and the limits of corporate good en
dc.type Thesis en
dc.description.embargoterms 1 year en
dc.contributor.department Women and Gender Studies en


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