Rethinking pink: the many shades of cause marketing

As more nonprofit organizations than even before enter into cause marketing relationships and more for-profit corporations see value in those collaborations, there is a proliferation of cause campaigns with a variety of education efforts around the promotions and programs surrounding them. The following analysis looks at the types of partnerships in existence, the types of campaigns they run surrounding their cause promotions and the true benefits to each organization as well as to the end consumer. It also examines, in greater depth, a few product categories, their relationship to or lack of connection to the breast cancer cause and women's health and the overall impact on public health efforts surrounding breast cancer.